Your Press Kit

Harness the power of packaging your message for the media

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Attention entrepreneurs, authors,
speakers and businesses

Are you struggling to generate media publicity for your book, business or cause?

If your information isn’t packaged in a meaningful and effective form, it can be impossible to cut through the noise, no matter how much the world needs what you have to offer.

As a result, sales don’t take off as envisioned: Authors relegate hundreds, even thousands, of books to a top shelf in the garage. Non-profits close their doors. Entrepreneurs give up on their product or service.

Don’t let this be you!

The most effective way to break through and create the publicity you deserve is to provide value to members of the media, podcasters and bloggers. To give them a well-crafted and comprehensive look into what you’re offering and who you are.

When you can do that, you become a reliable and helpful guest who members of the media want to work with. What’s more, you open the doors to develop relationships and build networks in a way that serves you, your audience and the media long-term.

It all starts with packaging your message.

Instead of spending countless hours researching your book, the podcaster, radio host, or journalist is freed up to focus on you and your message. Because you’ve done all the legwork for them.

How can we be so sure?

We bring nearly 50 years of combined experience in journalism and public relations to the table. We’ve helped authors, entrepreneurs and other organizations gain clarity in their message and confidence in their ability to communicate. In turn, they’re able to create a positive impact on the people they serve.

When you create a press kit, you not only free up time for others, you’re providing valuable and reliable information.

We know from personal experience. If we’re on deadline and have to decide between the person with a press kit or the person without one, the choice is simple. Without question, the press kit wins out every time.

We’ve seen firsthand the power of packaging your message. Now we want to share our expertise with you.

Take a look at what others are saying:

It was like Beth and Joel were walking with me as I built my press kit. I had a road map to follow that led me from a blank piece of paper to something that would allow me to connect with the media and share the message I feel people need to hear. The Your Press Kit program made it easy for me to make it easy for the media to share my story.

– Michael Levitt, author, 369 Days: How to Survive a Year of Worst-Case Scenarios

I was feeling overwhelmed whenever I thought about trying to create my press kit. I was finally able to begin the process when I used the press kit tutorial. I was also relieved to know that someone would be able to give me feedback personally through a phone call. They clarified the process, made concrete suggestions and provided guided encouragement.

—Pat Acker, author and speaker

"The Your Press Kit Program is exactly what I needed to pull my author digital press kit together. It helped me think through and gain clarity on my audience and the message I need to communicate with that audience. Plus, the examples were very beneficial, and I loved having the sample questions at the end."

- Brian Wagner, author, Sometimes it Does Take a Brain Surgeon

People who have benefited from our press kit formula include:

  • Entrepreneurs
  • Speakers
  • Authors
  • Non-Profits
  • Small Businesses

Put the Power of a Press Kit to work for you.

By completing each section of Your Press Kit™ eWorkbook, you’ll unlock the doors to media publicity, helping you to:

  • Position yourself as an expert in your industry.
  • Explain who you are and what you offer.
  • Expand on key points including how your book, product or service is relevant and why your message is important and timely.
  • Make it easy for media—bloggers, podcasters, journalists and reviewers—to understand your message.
  • Save time for you and the people you’re trying to reach.
  • Become someone media want to interview.
  • What to say in your personalized message.
  • When to provide information without sounding like a salesman.
  • How to zero in on the relevance of your message.
  • Why you need a series of conversation starters.
  • What to include as sample questions.

As you progress through the eWorkbook, you’ll also be able to tighten your message, homing in on key talking points.

You’ll package the key components for your service, book, product or cause, and become an invaluable ally to the gatekeepers of the world—TV, radio, and newspaper journalists, podcasters and bloggers.

When you can serve the media, they are better equipped to serve their own audiences. It’s a win-win for everyone.

According to a report from Nielsen, “…expert content—credible, third-party articles and reviews—is the most effective source of information in impacting consumers along all stages of the purchase process."

Here’s what’s included in Your Press Kit™eWorkbook

Your Press Kit™eWorkbook contains everything you need to build your press kit. From a personalized message from you to sample interview questions, you’ll learn how to create each of the six sections in a way that capitalizes on your personal message to the world.

Developing your message

Each of the six sections includes a thorough description and purpose, along with plenty of space to brainstorm your talking points. We’ll walk you through the process of deciding what to include—and what to leave out.

Helpful tips

We’ve seen plenty examples of what works—and what doesn’t. In each section, we offer our best advice to help you craft the best press kit possible.

Real World Examples

Sometimes the best way to get started is to look at what others have done. Throughout the eWorkbook, you’ll find examples from entrepreneurs, businesses, and authors, showing you how others are using their press kits to get their messages to the media.

Why this eWorkbook?

Here are just a few advantages of using the Your Press Kit eWorkbook:

  • Complete your press kit at your own pace, working on it as your schedule allows.
  • Gain clarity on the message you want to bring to the world and strategically position yourself as an expert in your industry.
  • Create a powerful tool for directing the conversations during interviews and speaking engagements.
  • Equip your interviewers with everything they need for a successful interview so they don’t have to do hours of research beforehand.
  • Provide a framework for guest topics at speaking engagements, ribbon cuttings, networking events, or author signings.
  • Gain confidence in working with media because you have a press kit as part of your marketing strategy.
  • Develop solid reputations with the media as a trusted and knowledgeable resource.

The best part? You can get started today!

Time is our most precious asset. The sooner you’re able to get your message to the world, the sooner the world benefits.

To that end, we’ve created three packages designed to work with your lifestyle. Maybe you’re the hands-on type, who’s ready to dive right in and create your own media kit. Or you’d like to create your own press kit, but would prefer guidance along the way. Maybe you want a press kit, but don’t have the time or resources to create it yourself, and want to leave the heavy lifting to professionals. We’ve got you covered regardless.

By following Your Press Kit eWorkbook, you’ll package your message in the most powerful way possible, giving you a distinct advantage in your marketing efforts. Click below to order Your Press Kit eWorkbook or to have us do the heavy lifting. The digital format will be delivered to your inbox within minutes, and you’ll be on your way to creating one of the best tools available for gaining publicity.

Click below to order Your Press Kit eWorkbook or to have us do the heavy lifting. Upon registration you will have access the eWorkbook and additional materials.

Beth Underwood is an award-winning journalist and professional writer with nearly 25 years’ experience in the publishing industry. She has written for a variety of newspapers and national magazines, and is the author of two books. Her specialty is helping individuals and businesses craft their unique message. Her own experiences as an author — and the struggles of those she’s worked with —have taught her the importance of a wellcrafted press kit. She believes press kits are key to developing a definitive edge for marketing.

Joel Kessel is a communications advisor with a specialization in working with media. He helps organizations and those who have something to say—nonprofit organizations, authors, speakers, thought leaders—gain clarity and confidence on how to strategically and authentically communicate and deliver their message through the media—reporters, podcasters, bloggers, influencers—so they can have a larger impact on the people they serve. Read more from Joel’s blog at

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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